礼仪在公共关系中的地位和作用十分重要,它是社会公德、职业道德等的行为规范,又协调着公共关系中的诸多关系。这主要表现在两个方面:对主体社会组织而言,它是组织中某些道德规范,又是组织成员必备的技能;对客体公众而言,它是社会行为规范。礼仪是协调人际关系的调节器,又是人际关系的尺度。当今时代,是个全面开放的社会,礼仪在人际关系中的协调作用也就显得更加必要,更加活跃,更加不可缺少了。 Etiquette in the public relations in the status and role is very important, it is social ethics, professional ethics and other codes of conduct, but also coordinate many relationships in public relations. This is mainly manifested in two aspects: For the main social organization, it is some of the moral norms in the organization, but also the necessary skills of the members of the organization; for the object public, it is a code of social conduct. Etiquette is the coordinator of interpersonal relationships, but also a measure of human relations. Nowadays, it is an all-round and open society. Therefore, the coordinating function of etiquette in interpersonal relationship becomes even more necessary, more active and indispensable.