随着经济水平的不断提高,新媒体市场的发展也较为迅速。我国已经逐渐步入新媒体时代,互联网等新媒体技术已经得到了全社会的广泛认可,并且已经应用到实际操作当中。新媒体已经成为众多企业新的主流营销渠道。同时,随着新媒体技术的广泛应用,其在人们的生产生活当中已经占据了主导地位,对人们的思想行为也有一定的影响。而如何做好新媒体市场中管理创新的工作将是现代企业的重点工作内容。 With the continuous improvement of economic level, the development of new media market is also relatively rapid. China has gradually stepped into the era of new media. The new media technologies such as the Internet have been widely recognized by the whole society and have been applied to practical operation. New media has become the new mainstream marketing channel for many enterprises. At the same time, with the extensive application of new media technology, it has occupied a dominant position in people’s production and life and also has an impact on people’s ideological behavior. And how to do a good job of management innovation in the new media market will be the key content of the modern enterprise.