我国正处于社会的转型期,社会状况和舆情复杂多变,“以正确的舆论引导人”成为党对新闻工作者的基本要求。面对媒体竞争白热化的现实,在新闻宣传中能否做到引导有力、引导有效,其传播内容能否被广大受众乐于接受,将直接影响到媒体的公信力乃至生存空间。 Our country is in a period of social transition, and the social conditions and public opinions are complicated and changeable. “The guide of people with correct public opinion” has become the party’s basic requirement for journalists. Faced with the reality of intense competition in the media, whether it can lead well in news propaganda and lead effectively, and whether its contents can be readily accepted by the general public will directly affect the media’s credibility and even its living space.