沃尔玛“啤酒与尿布”的故事家喻户晓,通过简单的关联性分析,超市将两种风马牛不相及的商品码放在一起却获得了意想不到的销量。零售业的发展一向不乏故事,多少商战发生于此——促销、扩张、并购、退出……与顾客日常生活的直接亲密接触,注定了这个行业的躁动与热闹。扩张、再扩张;做大、再做大——在很长一段时间来都是这个行业关注的焦点。因为在这个激烈竞争的市场,不扩张就会被打得无立足之地。但是,根据欧美零售行业发展的规律, The story of Wal-Mart “Beer and Diaper” is widely known, and with a simple correlation analysis, supermarkets have combined unexpected sales of the two codes. The development of the retail industry has always been no shortage of stories, how many commercial conflicts took place in this - promotion, expansion, mergers and acquisitions, exit ... ... and daily life of customers in direct contact, destined to restlessness and bustling industry. Expand, re-expand; bigger, then bigger - for a long time are the focus of this industry. Because in this highly competitive market, there will be no room for expansion without expansion. However, according to the development of the retail industry in Europe and the United States,