顶级太阳镜品牌RAY-BAN雷朋,在中国发起“怕什么”品牌宣言活动,以“勇气”为主题,鼓励年轻一代直面挑战,倾听心底最真实的声音,活出真我。三组来自不同职业、不同背景的青年倾情演绎的主题宣传片,讲述了平凡的年轻人如何活出自我勇气,展开不凡的精彩人生。热力加盟的神秘嘉宾——吴亦凡敞开心扉,透过镜头诉说自己成名后的内心故事。 RAY-BAN Ray-Ban, the top sunglasses brand, launched the brand awareness campaign “Fear of What” in China. With the theme of “Courage,” encourage the younger generation to face the challenge, listen to the most real voice in the heart and live out the true self. Three groups from different professions, different backgrounds of youth portrait interpretation of the theme of the film, tells the ordinary young people how to live out their own courage, extraordinary wonderful life. Join the mysterious heat of the guests - Wu also open your heart, through the lens to tell their own story after the fame.