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本文以我国旅游目的地政府营销对城市发展的影响为理论依据,结合旅游目的地政府营销的具体策略,分析鞍山市旅游营销中的政府行为。写作过程通过大量参阅国内外学者在旅游市场营销和政府营销领域的研究文献,分析鞍山市政府在旅游营销中的发展模式及特点并有针对性提出了提高旅游目的地政府营销能力的一些建议。
This article takes the influence of government marketing on the urban development of our country as the theoretical basis and analyzes the government behavior of tourism marketing in Anshan with the specific strategies of government marketing of tourist destination. Through a large number of references in domestic and foreign scholars in the field of tourism marketing and government marketing research literature, analysis of the Anshan City Government in the tourism marketing model and characteristics of development and targeted to put forward some suggestions to improve the government marketing capabilities of tourist destinations.