在一个特定的竞争领域中,企业总是希望能对其竞争对手建立并保持竞争优势。优势之所以能得以建立,往往是因为企业拥有一些优质的资产和优秀的管理能力,而这些资产和能力可以为企业带来卓越的竞争地位。在动态环境条件下,企业应将其注意力越来越多地集中在更新优势的战略之上。 In a particular area of ​​competition, companies always want to establish and maintain a competitive advantage over their competitors. The advantages that can be built are often due to the quality of the business and the ability to manage those assets and competencies that give the business a superior competitive position. Under dynamic environmental conditions, companies should focus more and more on strategies to update their strengths.