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以“丑鞋”闻名的Crocs用9年时间销售业绩就突破了10亿美元,这个数额Nike用了22年才实现。对于Crocs来说,10亿美元的业绩不仅是奇迹,更是一本记录凤凰如何涅槃的变形记从4月起,上海正大广场的Crocs旗舰店又迎来了一批新成员——Crocs休闲服,它们轻盈防水、色彩缤纷,可以折叠成一个小挂包,完全符合Crocs休闲、舒适和好玩的特征。成立于2002年的Crocs因为“洞洞鞋”一夜成名。这双被戏谑为“丑鞋”的鞋款不仅颠覆了时尚界对美的定义,还在短短的7年间售出1亿双,并在2006年上市集资2亿美元,这也是鞋业有史以来最大的一宗IPO。
Crocs, best known for its “ugly shoes,” broke through $ 1 billion in nine years of sales, a figure that Nike spent 22 years on. For Crocs, the $ 1 billion performance is not only a miracle, it is a record of how the Phoenix Nirvana deformation Note from April onwards, Crocs flagship store in Shanghai Super Brand Mall has ushered in a number of new members - Crocs casual clothes , They are lightweight and waterproof, colorful and can be folded into a small bag that perfectly matches the casual, comfortable and fun features of Crocs. Founded in 2002 as Crocs “hole shoes ” fame overnight. This was banned as “ugly shoes ” shoes not only subvert the fashion industry’s definition of the United States, but also in a short period of seven years sold 100 million pairs, and listed in 2006 raised 200 million US dollars, which is the footwear industry The largest ever IPO.