本文从符号学原理角度入手,以鼠标造型语言的变化为例简要分析了产品设计中符号学原理的体现。符号学在工业设计中的运用十分关键,能够帮助人们更好地感受产品,也能够帮助设计师设计出优秀的方案。本文提出了“鼠标”这一社会符号在形成的过程中的三种造型语言变化趋势:经典化、简约化和专业化,并分析了符号学原理在鼠标设计中的体现。 This article starts from the perspective of semiotic theory and takes the change of mouse modeling language as an example to briefly analyze the manifestation of semiotic theory in product design. The use of semiotics in industrial design is crucial to help people feel better about their products and to help designers design good solutions. This paper proposes three kinds of stylistic language trends in the formation of social symbol “mouse ”: classicization, simplification and specialization, and analyzes the manifestation of semiotic principle in mouse design.