和平与发展是当今世界的两大主题。第二次世界大战以后,在相对和平的环境中,世界上很多国家的经济建设都取得了较迅猛的发展。 生产力水平的迅速提高使商品日益丰富,社会财富总量急剧增加,造成消费饱和,逐渐形成买方市场,扩大了消费者对于商品的选择空间,购买行为和购买习惯日趋复杂,更加注重 Peace and development are two major themes in today’s world. After the Second World War, in relatively peaceful environment, the economic construction of many countries in the world has achieved relatively rapid development. The rapid increase in the level of productivity has led to an ever richer commodity and a drastic increase in the total amount of social wealth, resulting in a saturated consumption and a gradual formation of a buyer’s market, expanding the space for consumers to make choices for goods, increasing complexity and paying more attention to purchasing behaviors and purchasing habits