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从古代的壁画到现代多媒体技术,图形以精炼、简洁、富有创意表达方式已深入影响到人们生活中,给人们视觉上无穷享受,一篇优美的广告文案远不如一幅富有创意的广告画面带来的视觉冲击力大,我们所看到的书刊报纸、书籍装帧设计、商品包装、广告招贴设计、企业VI视觉传达设计还是各种公共环境都离不开图形创意,图形创意在广告设计中占据着非常重要的地位,图形创意也成为高校设计类专业重要科目,学生通过掌握图形的构成形式的训练来拓展想象力及对形的分析和理解,从而提高视觉沟通能力的审美素养。
From ancient murals to modern multimedia technologies, the refined, concise and creative expression of graphics has profoundly influenced people’s lives and given people the infinite visual enjoyment. A beautiful advertisement copy is far behind an innovative advertisement picture band Visual impact to come, we see books and newspapers, book binding design, packaging, advertising poster design, corporate VI visual communication design or a variety of public environments are inseparable from the graphic ideas, graphics and creative occupy in the advertising design A very important position, the graphic creativity has also become an important subject in the design profession of colleges and universities. Students can develop the imagination and shape analysis and comprehension through the training of the graphic form, so as to improve the aesthetic quality of visual communication skills.