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近年来。由于国际贸易的不断发展及国内消费者对部分进口品牌和产品的倍加青睐,海淘之浪潮日渐高涨。然而诸多国外知名商标在中国尚未申请注册,且相关企业时其商标在中国的实际使用宣传及知名度的证据疏于收集或收集存在一定困难。一些国内经营者瞄准了这一契机.在国内大量申请注册了与国外知名商标相同或近似的商标,并在实际使用中冠以相关外文进行描述.使得国内消费者在购买时难以辨别真伪.面对层出不穷的商标掮客,商标主管机关最大限度地发挥了商标法制止恶意抢注、维护市场公平的效益.与新商标法大力倡导“申请注册和使用商标.应当遵循诚实信用原则”的宗旨高度吻合。下文结合“樱正宗”商标异议复审案例,就商标注册管理中对恶意批量抢注国外知名商标行为的监管问题进行评迷。
In recent years. Due to the continuous development of international trade and the increasing preference of some domestic consumers for some imported brands and products, the wave of sea scouring is on the rise. However, many foreign well-known trademarks in China have not yet applied for registration, and the relevant enterprises in the actual use of their trademarks in China, evidence of publicity and visibility of the lack of collection or collection there are some difficulties. Some domestic operators are aiming for this opportunity by applying a large number of domestic registered trademarks that are the same or similar to well-known foreign trademarks and are described in relevant foreign languages in actual use, making it difficult for domestic consumers to discern authenticity at the time of purchase. In the face of an endless stream of trademark bakers, the trademark authorities exert the most effective trademark law to stop malicious cybersquatting and safeguard market fairness. “We strongly advocate” application for registration and use of trademarks. “We should follow the principle of good faith.” Aims Highly consistent. The following combination of “Sakura authentic ” trademark opposition review cases, the trademark registration management of malicious mass registered foreign well-known trademark behavior evaluation of the fans.