电视市场竞争日趋激烈,观众对电视节目的要求日益向高层次、高品位、高质量的方向发展。电视节目管理者和制作者越来越意识到节目包装、节目形象化设计的重要性,栏目片头作为包装和形象设计的重要组成部分,是否符合栏目的定位,是否有个性鲜明的特点,已经成为能否吸引观众的关键 The competition in the television market is getting fiercer and fiercer. Audiences are increasingly demanding television programs in a high-level, high-quality and high-quality direction. TV program managers and producers are increasingly aware of the importance of program packaging and program visualization design. The section title as an important part of package and image design is in line with the orientation of the section. Whether it has distinctive characteristics has become Can attract the audience’s key