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最近,在北京大型超市的食品货架上,出现了一个消费者喜欢的品牌——“绿洲果实”,它的商标图案是一轮红日照耀着一片广袤的绿洲,一位农家妇女正在采摘着丰硕的果实,图案下面一行字:“推动美好生活”。乍一看商标的构图和理念,很像一个进口品牌或是合资品牌,可当你见到商标的主人,就会知道,这个品牌绝对是中国人自己的。“绿洲果实”的老总叫高永健,北京市崇文区政协委员,1995年留日学成工商管理硕士,回国后经营着三家从事传媒广告业务的公司,运营机制良好,经济效益不错,本是个“天下太平”的局面。到了1997年,命运举起它强劲且蛮横的拳头,打破了这一片平静。这一年,崇文区政府领导在视察雅士博广告公司时对高永健
Recently, on the food shelves of large supermarkets in Beijing, there appeared a consumer-loving brand, “Oasis Fruit”. Its logo design is a round of red sun shining in a vast oasis. A farmer woman is picking a lot of plentiful things. The fruit, the following line of the pattern: “Promoting a better life.” At first glance, the composition and concept of a trademark is much like an imported brand or a joint venture brand. When you see the owner of a trademark, you will know that the brand is definitely Chinese. The CEO of “Oasis Fruit” is Gao Yongjian, a member of the CPPCC National Committee of Chongwen District in Beijing, and a Master of Business Administration in Japan in 1995. After returning home, he runs three companies engaged in media advertising. The operating mechanism is good and the economic benefits are good. This is a “world Peaceful situation. By 1997, Fate had lifted its strong and outrageous fist and broke this calm. In this year, Chongwen District government leaders told Gao Yongjian while inspecting Yashibo Advertising Co., Ltd.