2011年5月,本刊就中国个体私营业主的家用电器消费情况开展了一次调查,旨在了解作为本刊读者主体的中国个体私营业主当前的家用电器消费情况及消费意愿。此次调查发出问卷300份,实际收回有效问卷289份。在受调查者中,女性占比44%,男性占比56%。年龄在31—45岁之间的占47%。收入在3000元—5000元的人占39%,5000元以上的占40%。 In May 2011, the magazine conducted a survey on the consumption of household appliances by individual and private owners in China to understand the current household appliances consumption and consumer willingness of individual and private owners in China who are the readers of this publication. The survey sent 300 questionnaires, the actual recovery of 289 valid questionnaires. Among the respondents, 44% were women and 56% were men. 47% are between the ages of 31-45. Income of 3,000 yuan -5000 yuan, 39%, 5000 yuan accounted for 40%.