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信息化、数字化的互联网时代,使国际间的交流与合作日益频繁,社会文化活动也空前繁荣。中国传统图形原有的形式已很难在当下视觉文化语境中唤起人们对它的新鲜感受,人们往往以认知的方式去审视它。而俄国形式主义的重要理论“陌生化”正是针对于人们这种自动化的心理生理行为而展开研究和论述的,即通过一系列的艺术手段使事物变得反常,创造出新颖的形式,重新使事物被感受甚至认知,因此笔者尝试把文学理论引入到设计中来,为在艺术中寻求多元化的交叉性研究提供实践依据与指导意义。
In the era of information and digital Internet, the international exchange and cooperation are increasingly frequent, and social and cultural activities are also unprecedentedly prosperous. It is very difficult for the original form of traditional Chinese graphics to arouse people’s fresh feelings about it in the current context of visual culture. People often examine it in a cognitive way. However, the important theory of Russian formalism “unfamiliarization ” is precisely aimed at people’s automated psychophysiological behavior and research and discussion that through a series of artistic means to make things anomalous and create a new form So as to make things feel or even recognize again. Therefore, the author tries to introduce literary theory into the design and provide practical basis and guiding significance for seeking diversified interdisciplinary studies in art.