“中国制造”这一现象令世人瞩目,2005年的中国对外贸易在此基础之上取得了不俗的成绩,但是出口产品却存在自主品牌少、利润低、贸易摩擦增加的趋势。以低廉成本而取得的制造优势显然不再适合当今的形式,因此,中国产品的出口当从出口企业的核心竞争力以及出口产品的品牌战略两方面下一番苦功。 The phenomenon of “Made in China” has attracted worldwide attention. China’s foreign trade in 2005 achieved good results on this basis. However, export products have the tendency of fewer independent brands, lower profits and increased trade frictions. The advantages of manufacturing at a low cost are obviously no longer suitable for today’s forms. Therefore, the export of Chinese products has made great efforts both in terms of the core competitiveness of export enterprises and the brand strategy of export products.