没有声势浩大的爆发式事件,也没有公式化的官腔和软文体,有的只是真实、自然、平等的交流与互动,这就是“凡客”本色的微博营销。作为新浪微博的第一批用户,凡客诚品的微博营销坚持自己的“凡客”本色,不像中粮、诺基亚或是华为那样倾向于利用声势浩大的爆发性事件让所有人都关注,而是以平易近人的形象建立起与粉丝长期的互动关系。凡客微博原则:长期互动Web2.0时代,企业的营销方式正在从单向传播转向互动沟通,微博 There is no massive explosive event, nor a formalized bureaucratic style and soft style. Some are just real, natural and equal exchanges and interactions. This is the Weibo style of the microblogging marketing. As the first users of Sina Weibo, Vanke’s Weibo marketing sticks to its “Fanke” character, unlike the likes of COFCO, Nokia or Huawei, who tend to make use of massive and explosive incidents to get everyone concerned , But to establish a long-term and interactive relationship with fans in a approachable image. Where the customer Microblogging principle: long-term interaction Web2.0 era, corporate marketing is shifting from one-way communication to interactive communication, microblogging