在商品日益同质化的时代,打造企业竞争优势和提升核心竞争力成为企业家关注的焦点。每一个企业生存和发展都具有区别与其它企业的异质性,这些异质性是企业参与市场竞争的动力还是拖力?关键在于,企业在同一市场环境下对本身区别与对手的异质性实现竞争力的转化,以及使本身异质性趋向竞争优势的转化。建筑材料企业在我国的发展尚处于作坊式向现代型的跳跃式发展阶段,打造品牌核心竞争力成为建筑材料企业 In an era of increasingly homogeneous commodities, creating the competitive advantage of enterprises and enhancing their core competitiveness have become the focus of entrepreneurs’ attention. Every enterprise’s survival and development have the heterogeneity with other enterprises. Are these heterogeneity the motivation or drag force for enterprises to participate in the market competition? The key lies in the heterogeneity of enterprises in differentiating themselves from competitors in the same market environment Achieve the transformation of competitiveness, and transform itself into a competitive advantage. Building materials enterprises in our country is still in the development of the workshop to the modern type of leapfrog stage of building the core competitiveness of the brand to become a building materials business