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市场份额遥遥领先的行业老大,日子也并非歌舞升平 “最大”、“第一”、“行业龙头”、“全 国百强”、“世界500强”,这都是中 国企业讲得最多,也最梦寐以求 的东西。电子仪器行业某细分市场的北南公 司(化名)正是在这种梦想的激励下,通过 多年的努力,2004年占领了30％的市场份 额,成为市场份额遥遥领先的行业老大。 行业老大,在大家的眼中,肯定是“形 势一片大好,前景一片光明”。然而,令人 意想不到的是,这家年销售额5亿元人民 币、拥有5家工厂、2家子公司、30个省会 级分公司及上百家地市级分公司、被喻为 “隐形冠军”的北南公司,竟然也很难赚钱, 其销售系统甚至处在亏损的边缘。
Market leader is far ahead in the industry, and the days are not the biggest, the first, the industry leader, the national top 100, and the world top 500. These are the most talked about by Chinese companies. Dreaming things. The North-South company (a pseudonym) in a certain market segment of the electronic instrument industry was inspired by this dream. Through years of efforts, it occupied 30% of the market share in 2004 and became the industry leader in market share. The leader of the industry, in the eyes of everyone, is definitely a “great situation and a bright future”. However, unexpectedly, this company has annual sales of 500 million yuan, five factories, two subsidiaries, 30 provincial branches and hundreds of municipal branches. "The North-South company, even if it is difficult to make money, its sales system is even on the verge of loss.