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每到岁末年初,各地电视媒体都会接到上级部门下达的一些成就报道任务。这类指令性很强的“规定动作”时间紧、要求高、工作量大。如何根据新闻传播规律做好做强做活成就报道,一直是传统主流媒体在不断探索与研究的实际问题。绍兴电视台2016年底至2017年初跨年度采制的五部系列新闻专题《盘点2016》于黄金时段播出后,在观众中引起了强烈反响,不但收视率非常高,还得到了市领导的高度评价。为此,笔者将以《盘点2016》
Every year at the beginning and the beginning of the year, the television media in all parts of the country receive some achievements reported from higher authorities. Such a highly directive “prescribed action ” time tight, demanding, heavy workload. How to do a better job of reporting according to the law of news dissemination has always been a practical issue that the traditional mainstream media is constantly exploring and researching. Shaoxing TV’s interim collection of five series of news items from the end of 2016 to early 2017, “Inventory 2016”, aroused strong repercussions among the audience when it was broadcast in prime time. It not only enjoyed very high ratings, but also received high praise from city leaders. To this end, I will be “inventory of 2016”