论文部分内容阅读
改革开放以来,经过多年探索,办报和经营“两个轮子一起转”的管理体制,得到全国报界普遍认同,并在许多省市报社建立起来。但是,从一些报社的实践看,要使报业能够持续快速健康发展,仅有“两个轮子一起转”的管理体制是不够的,还必须建立健全与市场经济相适应的经营机制。(一)在社会主义市场经济条件下,报业面临的竞争日益激烈。90年代以来,以多媒体技术和网络化技术为核心的信息高速公路的建设,给大众传媒无论是在媒介形式、采访形式、传播方式,还是在受众地位,受众行为等方面都带来巨大变化。报业发展又一次面临严峻挑战,报社内部的竞争也愈来愈激烈。一家报社既要办好
Since the reform and opening up, after years of exploration and operation, the management system of “turning the two wheels together” has been universally recognized by the press in the country and has been established in many provincial and municipal newspapers. However, judging from the practice of some newspapers, if the newspaper industry can develop rapidly, rapidly and healthily, only the management system of “turning the two wheels together” is not enough. We must also establish and improve a management mechanism that is appropriate to the market economy. (1) Under the conditions of a socialist market economy, the competition facing the newspaper industry is increasingly fierce. Since the 1990s, the construction of an information superhighway with multimedia technologies and networked technologies as the core has brought great changes to the mass media both in terms of media format, interview format, mode of transmission, audience status and audience behavior. Once again, the development of the newspaper industry is facing severe challenges. The competition within the newspaper industry is also getting fiercer and fiercer. A newspaper office should be well run