运用行为经济学相关理论,通过分析房地产市场微观主体从泡沫形成至泡沫破裂各阶段的心理和行为过程,探究了房地产泡沫形成的内在机理,并揭示了泡沫非理性的本质。最后针对房地产市场存在的非理性行为,提出应通过制度设计及借助税收杠杆等政策工具来规范房产交易、抑制过度投机,从而有效地防范和控制房价过度增长。 By using the theory of behavioral economics, this paper analyzes the psychological and behavioral process of the microscopic subject in the real estate market from bubble formation to various stages of bubble rupture, explores the inner mechanism of the bubble formation and reveals the nature of bubble irrationality. Lastly, according to the irrational behavior existing in the real estate market, this paper proposes that policies should be used to standardize real estate transactions through system design and tax leverage so as to prevent excessive speculation and thus effectively prevent and control over-growth of house prices.