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在电视产生之前,足球遵循着自己一贯平静的生活方式,纸媒的出现使足球生活起了波澜,但真正使足球风靡全世界的无疑是电视。电视从一开始就和足球有了天然的亲密的联系。究竟是资本借助市场得以增值,还是市场借助资本得以繁荣,这是经济领域中难以辩明的命题,犹如经济领域中市场与资本的关系样,在体育领域里:足球比赛与电视转播二者的关系同样密不可辩,它们之间互相倚重,在互动中实现了双羸。足球联赛由于电视转播的介入,影响力日益扩大,联赛日益繁荣;电视媒体由于转播足球联赛收视率大幅上升,广告商蜂拥而至,电视转播权的争夺随之增强。电视转播的介入,对足球联赛的水平提出了更高的要求。
Before the television, football followed its usual calm life style, the emergence of paper media has played football turmoil, but the real football is undoubtedly the world swept the TV. Television has natural intimacy with football from the beginning. Whether the value of capital can be gained through the market or the market through which capital can be prosperous is a difficult issue in the economic field. It is like the relationship between the market and capital in the economic field. In the field of sports, the relationship between football matches and television broadcasts It is equally irrefutable that they depend on each other and achieve double happiness in their interactions. Football League due to the intervention of television, the growing influence, the league increasingly prosperous; television media due to broadcast the football league ratings rose sharply, advertisers flocked to the television scramble for contention. The involvement of television broadcasting, football league level put forward higher requirements.