如果你最近留意超市里雀巢早餐麦片产品的话,会发现功夫熊猫阿宝和它的伙伴们也被印了上去,并且随麦片包装有动画的玩偶赠送。没错,多年前,企业就知道随商品赠送玩具这种营销办法了。但雀巢麦片盒却另有玄机——消费者可以通过麦片盒开启互动3D增强现实游戏,将真实世界与虚拟世界结合在一起。 If you recently looked at Nestle breakfast cereal products in the supermarket, you will find Kung Fu Panda Bao and its companions also printed and presented with animated dolls wrapped in cereal. Yes, many years ago, companies knew that the marketing of toys was conferred with the product. But Nestle cereal boxes have another trick - consumers can open the interactive 3D augmented reality game through the cereal box, the real world and the virtual world together.