时尚饰品店,指以销售韩、日及中国民族服饰品为主要业务的小店。因其投入小、利润高、产品丰富、价格适中以及产品翻新率高的特点,深受市场追捧。然而有统计表明,时尚饰品店实际经营的“成活率”不足三成,其中超过半数的失败者都因为选址不当。开店选址要靠近目标消费人群,这个道理人人都懂。循此原则不难看出,年轻女性、中低消费水平、注重款式大于注重品质、喜欢标新立异、更换率高是时尚饰品消费人群的主要特征。这些人集中在哪里呢?有人说,当然是这些人的聚居区。消费群识别的误区:靠近还是靠“准”? Fashion accessories shop refers to a small shop selling Korean, Japanese and Chinese ethnic furnishings. Due to its small investment, high profits, abundant products, moderate prices and high product refurbishment rates, it is highly sought after by the market. However, statistics show that the actual survival rate of fashion accessories stores is less than 30%, and more than half of the losers are misplaced. The store’s location should be close to the target consumer group. Everyone understands this. Based on this principle, it is not difficult to see that young women, medium and low consumption levels, focusing on styles is more important than quality-consciousness, like unconventionalism, and high replacement rates are the main characteristics of fashion jewelry consumer groups. Where are these people concentrated? Some people say that of course they are inhabited areas. Misunderstanding of consumer identification: Close or rely on “quasi”?