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不同学者对生态消费行为提出了不同的定义,对生态消费行为进行了不同的维度划分。根据菲利普·科特勒对消费者购买决策过程阶段的划分,生态消费行为应划分为生态消费的问题识别行为、生态消费行为的信息搜寻与评估行为、生态消费的购买行为、生态消费的使用行为、生态消费的处理行为5个维度。
Different scholars put forward different definitions of ecological consumption behavior, and carried out different dimensions of ecological consumption behavior. According to Phillip Kotler’s division of consumer purchasing decision-making process, the ecological consumption behavior should be divided into the problem of ecological consumption identification behavior, ecological consumption behavior information search and assessment behavior, ecological consumption purchase behavior, ecological consumption behavior , Ecological consumption behavior of five dimensions.