本书最重要的启示之一是,创新不是虚言,而是可以落到实处的执行和文化。本书作者之一、宝洁CEO雷富礼指出,要改变对创新的认识,不再把它看作研发这一个部门的任务,而是把它当成各种关键决策的重要基础——无论这些决策是设定目标、构建战略、安排组织结构、进行资源配置,还是制定预算和开发领导力。 One of the most important revelations in this book is that innovation is not an empty talk, but an implementation and culture that can be implemented in real terms. One of the authors of this book, Procter & Gamble CEO Ray Leigh, points out that to change perceptions of innovation, it is no longer viewed as a task for the R & D department, but as an important foundation for key decisions - whether those decisions Is setting goals, building strategies, organizing the organization, the allocation of resources, or budgeting and development leadership.