无论黄太吉的煎饼如何,但是黄太吉给了大家一个吃煎饼果子的理由。——纪中展品类第一的力量《定位》之父艾·里斯曾用一句话概括一个企业的营销战略:“从大的品类中分化一个新品类,在新品类中成为第一,用公关启动传播,用广告维护既有优势。”在移动互联网崛起的近几年中,各个行业不乏按里斯模式成长起来的新品牌。无论是传统的衣食住行,还是线上平台化 Regardless of how Huang’s pancake, but Huang Taiji gave everyone a reason to eat pancake fruit. - Ji Zhong, the first of the power of the exhibition category “positioning” Ai Reesi used a word to summarize an enterprise marketing strategy: “from a large category of differentiation of a new category, a new category to become the first Public relations started to spread, with the ad to maintain the existing advantages. ”" In recent years the rise of the mobile Internet, there is no lack of various industries in accordance with the Reese model grew up a new brand. Whether it is the traditional basic necessities of life, or online platform