晋人自古善商,曾一度成为各大商帮之首,虽然传统意义上晋商已不复存在,但晋商精神却源远流长,成为我们宝贵的文化财富,直至今日对我们仍有启示,供我们借鉴、学习。本文从晋商文化的诚信、俭、和的思想出发,分析了其对战略联盟的成因、冲突的解决等问题。 The ancient benevolent merchants of the Jin Dynasty once became the first major business community. Although the traders did not exist in the traditional sense, the business spirit of the Jin Dynasty dates back to ancient times and has become our precious cultural asset. Today, there are still some revelations for us We learn from, learn. Based on the integrity, frugality and harmony of the Shanxi merchants’ culture, this article analyzes the causes of the formation of the strategic alliance and the solutions to the conflicts.