媒介世界随着高科技的发展而发展,它已经从单一的模式转化为多种模式。现如今,互联网能够快速的把文字、声音和图像等转化成数字信息传递给人们,从而,拓宽了人们获取信息的渠道。当今社会,计算机已经成为人们获取信息的主要来源渠道,因此传统的媒体便迎来了新的时代挑战,于是,融合新闻便应运而生。而处于媒介融合的新环境下的融合新闻也在不断的发展。文章主要探讨融合新闻的传播效应及策略。 The media world has evolved with the advancement of high technology, and it has transformed from a single model to a multimodal model. Nowadays, the Internet can quickly convert people’s information, such as words, sounds and images into digital information, thereby broadening the channels for people to access information. In today’s society, computers have become the main source of information for people to access. Therefore, the traditional media have ushered in a new era of challenges and convergence of news has come into being. In the new context of media convergence, convergence news is also constantly evolving. The article mainly discusses the communication effect and strategy of converging news.