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企业在市场竞争中首先考虑的不是发展,而是生存,能生存下去才会有发展。什么是企业的生存空间?那就是市扬。 市场是竞争的核心问题,没有任何企业经营者敢于忽视市场的价值,但问题在于:什么是市场? 市场并不是超越不同人群的抽象概念,市场对不同的群体而言其内涵并不相同。对消费者来讲,市场是购买商品的场所;对学者来讲,市场是考据的对象;对经营者来讲,市场就是顾客,丢掉了顾客就是丢掉了市场,赢得了顾客也就是赢得了市场,提高市场占有率也就是提高人心占有率。
The first consideration in the market competition of enterprises is not development, but survival, and survival will be possible. What is the company’s living space? That is the market. Market is the core problem of competition. No enterprise manager dares to ignore the value of the market. The question is: What is the market? Market is not an abstract concept that transcends different groups of people. The market has different connotations for different groups of people. For consumers, the market is a place for buying goods; for scholars, the market is the object of textual research; for operators, the market is the customer, losing the customer is to lose the market, winning the customer is to win the market. Improving market share is also increasing people’s share.