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文章根据成品油零售区域市场的特征和客户群体的属性,研究不同竞争状态下差别化营销措施的应用以及平衡规律,探讨营销策略执行的有关问题,对持续提升成品油销售企业经营水平、提升企业效益和竞争力将发挥积极影响。
According to the characteristics of retail oil market and the characteristics of customer groups, this paper studies the application of differential marketing measures under different competition conditions and the law of balance to explore the implementation of marketing strategy issues, to continue to improve the management of refined oil sales business and enhance business Benefit and competitiveness will have a positive impact.