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本文本着“从群众来到群众中去”的原则,突出地方特色入手,立足本土,从三个方面阐述了地方台节目特色化、本土化的一些有效措施和突出优势,多渠道使地方台在节目中更多地融入地域特色、人文特色,吸引更多本地受众的喜爱和参与,从而降低制作成本,使有限的本土资源产生最大的社会效益,打造出正真具有地方特色的广播电视品牌栏目,办好地方台节目。
Based on the principle of “coming from the masses to the masses”, this article starts from the local characteristics and bases on the local community. It elaborates some effective measures and outstanding advantages of local TV programs from three aspects, Local stations in the program more integrated into the regional characteristics, cultural characteristics, to attract more local audience’s love and participation, thereby reducing production costs, the limited local resources have the greatest social benefits, to create a truly local radio TV brand column, do a good job of local television programs.