尽管俄罗斯人非常痴迷于西方的护肤霜,但是对于雅芳的产品来说,却并非那么容易。作为美国的直销先驱,雅芳在很多新兴市场都表现出色,却一直在努力应对俄罗斯市场激烈的竞争、后勤方面的难题以及经济“过山车”式的大波动。如果科蒂集团以100亿美元成功收购雅芳,也将面临同样的问题。 Although Russians are so obsessed with western skin creams, it is not that easy for Avon’s products. As a direct sales pioneer in the United States, Avon has excelled in many emerging markets but has been working hard to cope with the fierce competition in the Russian market, logistical challenges and economic “roller coaster” big fluctuations. If Coty Group successfully acquired Avon for $ 10 billion, it will face the same problem.