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从应试教育向素质教育转变,是市场经济条件下社会人才需求的客观要求,也是成人教育发展的必然趋势。刊授学历教育,一直比较重视学以致用,强调对学员能力的培养,但是在实际教学上还有很大差距。因此,有必要认真研究教学改革,以便提高教学质量,真正走上素质教育的轨道。针对市场营销学的教学改革,笔者认为,在教学内容上重点应抓好“三个结合”。第一,系统性和针对性相结合。系统性体现的是知识的广度,就是要比较全面、系统地讲授专业知识,学员学完一门课,对该专业的基本理论要有一个质的把握,以便
The transition from exam-oriented education to quality-oriented education is an objective requirement of social talent demand in the market economy and an inevitable trend of adult education development. Academic education, has been more emphasis on learning to apply, emphasizing the cultivation of trainee ability, but there is still a big gap in the actual teaching. Therefore, it is necessary to seriously study the teaching reform in order to improve the quality of teaching and truly embark on the track of quality education. Teaching reform for marketing, I believe that in the teaching content should focus on “three combinations ”. First, the systematic and targeted combination. Systematically embodies the breadth of knowledge is to more comprehensive and systematic teaching of professional knowledge, students learn a lesson, the basic theory of the profession should have a qualitative grasp, so that