企业形象是企业文化的内涵,它对外体现着企业的声望、信誉,反映社会对企业的认识程度;对内表现的是职工的精神状态、行为取向、价值观念、风貌、习俗等。企业通过自身形象塑造,可以营造出一个由全体职工认可并遵循的精神、行为、观念定式,从而为企业精神文明建设提供良好的环境氛围。 一、树形象能激发职工的积极性和创造性 社会主义企业职工是企业的主人,企业精神文明建设离不开职工主人翁积极性的发挥。优美的环境、舒适的生活靠职工双手创造;文明的风气靠职工共同培育;严格的纪律靠职工自觉遵守;高尚的理想、道德、情操靠职工奋发努力。从心理学的角度来 Corporate image is the connotation of corporate culture. It reflects the prestige and reputation of the enterprise and reflects the level of social awareness of the enterprise. The internal representation is the employee’s mental status, behavior orientation, values, style and customs. By shaping their own image, a company can create a spirit, behavior and concept that are approved and followed by all employees so as to provide a good environment for the construction of enterprise spiritual civilization. First, the tree image can inspire the enthusiasm of workers and creativity Socialism Enterprise workers are the masters of the enterprise, the construction of enterprise-based spiritual civilization is inseparable from the enthusiasm of the owners play. Beautiful environment and comfortable living are created by employees’ hands. The culture of civilization is nurtured by employees. Strict discipline is observed by employees consciously. High ideals, morality and sentiments are relied on by employees to work hard. From a psychological point of view