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1977年,斯坦福的两位组织社会学教授迈耶和罗恩(John W.Meyer&Brian Rowan)发表了题为《制度化的组织:作为神话和仪式的正式结构》的论文,这篇论文开创了一个崭新的学派,这就是目前管理中的主流学派—新制度学派,这个学派与经济学中的制度学派有相同的地方。后者强调产权、交易成本、市场制度对经济的影响,社会学中的新制度学派则强调制度化的产品、服务、技术或者政策等都具有强大的神话功能。通过造神运动,硅谷这个年轻的高科技中心,创造出一系列的
In 1977, Stanford’s two organizational sociology professors, John W. Meyer & Brian Rowan, published an essay entitled Institutionalized Organizations: The Official Structure as Myths and Rituals, which created a A brand new school of thought, which is the mainstream school in management at present, is a new institutional school, which has the same place as the institutional school of economics. The latter emphasizes the impact of property rights, transaction costs and market system on the economy. The new institutional school in sociology emphasizes that the institutionalized products, services, technologies or policies all have powerful mythological functions. Through God Made Movement, Silicon Valley this young high-tech center has created a series of