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文章针对多数图书馆学科服务成效不显著的事实,从人、物、技术以及服务环境四个方面剖析其原因。指出微信息环境激发了用户微需求,微需求进一步催生微服务。微信息的长尾效应就是长尾用户获得个性化服务所形成的总效应可以和少数用户获得大众化服务所形成的总效应相当甚至更大。在微信息环境下,图书馆应积极捕捉用户长尾、延伸馆员长尾、完善资源长尾、创新服务长尾,实现学科服务的长尾效应。
The article analyzes the reasons from the four aspects of human, material, technology and service environment in view of the fact that most of the library’s academic services have not achieved remarkable results. It points out that the micro-information environment stimulates the micro-demand of users, and the micro-demand further spawns micro-services. The long-tail effect of micro-information is that the total effect of long-tail users in obtaining personalized service can be as large as or greater than the total effect of a small number of users getting popular services. In the micro-information environment, the library should actively capture the long tail of the user, extend the long tail of the librarian, improve the long tail of resources, innovate the long tail of service, and realize the long tail effect of the discipline service.