近两年,基于政策和税收红利,跨境电商进入了井喷式发展期。天猫、京东、唯品会、聚美优品、网易考拉等电商巨头纷纷布局全球购业务,蜜芽、洋码头、小红书等跨境电商也都完成了多轮融资。整个跨境电商行业迎来了发展的春天。随着跨境电商行业规模的发展扩大,监管也在深入和完善。跨境电商行业规范化、阳光化有助于保障正品销售,降低物流成本,完善售后制度,打造出新形势下的新常态,这是跨境电商行业发展的必然趋势。行业的健康发展,离不开政策监管的成熟与完善。探索、调研、约谈、实践,伴随着行业成长、成熟而形成的完善的监管体制,的确还有很长的路要走。在这个过程中,政策监管如何兼顾行业发展与消费者利益,使之成为 In the past two years, cross-border e-commerce has entered a blow-up period based on policies and tax bonuses. Tmall, Jingdong, Vipshop, Jumeirah, Netease, Koala and other e-commerce giants have all made global purchases. Honeymoon, Ocean Terminal, Little Red Book and other cross-border e-commerce providers have also completed several rounds of financing. The entire cross-border electricity supplier industry ushered in the development of spring. With the expansion of the scale of cross-border e-commerce industry, regulation is also in-depth and perfect. Cross-border electricity supplier industry standardization, sunshine helps to ensure genuine sales, reduce logistics costs, improve the after-sales system, to create a new normal situation under the new situation, which is the inevitable trend of development of cross-border electricity supplier industry. The healthy development of the industry can not be separated from the maturity and improvement of the regulatory policies. There is still a long way to go in exploring, researching, negotiating and practicing. With the sound regulatory system formed by the growth and maturation of the industry, it is still a long way to go. In this process, how does the policy regulation balance the development of the industry and the interests of consumers so that it becomes