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提高图书质量,关键在于提高选题质量,而提高选题质量的途径之一,即是在改善出版管理机制的基础上提高图书的品位。 品位,原是指矿石中有用元素或它的化合物含量的百分数,含量的百分数愈大,则品位愈高。将“品位”一词引用于图书出版业,应是指对图书的科学成分和学术水准的制定与区分。出书品位的高低,是衡量一个出版社学术层次和管理能力的标尺,它在很大程度上取决于编辑人员的学术功力,业务水平和历史责任感。 强调高品位,就其广义而言,就是要体现时代先进的思想和文化知识。一个有责任感的编辑人员,应具备敏锐的观察和辨识事物的能力,准确地把握社会文化趋势和读者的文化心态并找到切入点,组织策划既适应时代特点又符合读者需求的选题,用图书这种传播文化和知识信息的载体,去宣传群众,教育群众,为提高大众文化水准和社会的精神文明贡献自己的力量。一般情况下,这种书能够获得广大读者的认可,在得到社会效益的同时也能获得较好的经济效益。这应是图书出阪经营过程中的理想状态。
The key to improving the quality of books is to improve the quality of the selected topics, and one of the ways to improve the quality of the selected topics is to improve the quality of the books based on improving the publishing management mechanism. Grade, originally refers to the useful element in ore or its compound content percentage, the greater the percentage of the content, the higher the grade. The reference to “taste” in the book publishing industry should refer to the formulation and differentiation of the scientific and academic standards of books. The level of publication quality is a measure of the academic level and management ability of a publishing house. It depends to a large extent on the editors’ academic skills, professional level and historical responsibility. Emphasizing high quality, in its broadest sense, is to embody the advanced thinking and cultural knowledge of the times. A responsible editorial staff member should have a keen ability to observe and identify things, accurately grasp the social and cultural trends and readers’ cultural mentality and find entry points, organize and plan topics that meet both the characteristics of the times and the needs of readers, and use books This carrier of disseminating culture and knowledge and information will propagandize the masses and educate the masses and contribute their own strength to raising the standard of mass culture and the spiritual civilization of the society. Under normal circumstances, this book can be recognized by the majority of readers, while getting social benefits but also get better economic benefits. This should be the ideal condition for the operation of the book out of Osaka.