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米兰世博会期间,在大力彰显企业品牌的基础上,为了能够吸引更多的世界各国的参观者充分了解帝泊洱,切身体验产品,达到帝泊洱产品欧洲上市烘托气氛,预热市场的目的,天士力以活动营销、体验营销、互动营销、文化营销等多种形式,从2015年6月1日到7日举办大健康活动周。在中国企业馆前的活动现场,无论中国传统茶艺表演、现代养生茶DIY自助体验、帝泊洱茶珍试饮,以及现代中医诊断体验、数字本草主题日等一系列活动吸引
During the Milan Expo, on the basis of vigorously demonstrating the brand of the enterprise, in order to attract more visitors from all over the world to fully understand the experience of DiPeEr, to experience the products of DiPear products in Europe and to preheat the market, Tasly takes various forms such as event marketing, experiential marketing, interactive marketing, cultural marketing and so on, and from January 1 to June 7, 2015, it organizes a large health activity week. At the scene of the activity in front of the corporate museum in China, a series of activities such as the traditional Chinese tea ceremony, DIY self-service of modern health tea, the trial of Di’er tea and the experience of modern Chinese medicine,