媒体融合时代各种媒体的互为环境、互相作用引发了整个传媒格局的蜕变,这也对新闻传播教育提出了新的挑战。传媒业的巨变要求高校必须培养出学科基础知识扎实、实践技能全面和具有开放性视野的人才,而针对这样的培养目标,新闻传播教育必须在教育方式上实现全方位的变革。 Media integration era of various media mutual environment, interaction triggered the transformation of the entire media structure, which also posed new challenges to the education of journalism and communication. The tremendous changes in the media industry require that colleges and universities must cultivate talented people who have a solid basic knowledge in disciplines, a full-fledged practical skills and an open field of vision. For such training objectives, the media of information and communication education must make all-round changes in the mode of education.