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销售商品,无论是提篮小卖,还是大型企业,都离不开“吆喝”。比较一下如今外资企业与国有企业的“吆喝”情况,可以从中得到一些有益的启示。那么中外企业的“吆喝”情况究竟如何呢?我们不妨从“一斑”中窥一下“全豹”。前不久《人民日报》报道,根据上海现代国际市场调研公司提供的数字,今年3月份投放上海可视媒介的品牌广告总量前10名中没有一家是国有企业,每一类的第一名也同样没有国有品牌。该公司经理许祖华说,他
The sale of goods, whether it is basket sales, or large-scale enterprises, are inseparable from the “hear”. Comparing the current situation of foreign-owned enterprises and state-owned enterprises, we can get some useful inspiration from this. What is the situation of Chinese and foreign companies screaming? Let’s take a look at “full leopard” from “spots”. Not long ago, the “People’s Daily” reported that according to the figures provided by Shanghai Modern International Market Research Corporation, none of the top 10 brand advertisements put on the Shanghai visual media in March this year were state-owned enterprises, and the first place in each category was also There are also no state-owned brands. Xu Zuhua, manager of the company, said that he