“限客经销”技高一筹 美国希尔兰奇珠宝公司生产的各类黄金首饰、珍珠项链,因其纯度高、款式新、工艺精而深受上层社会达官贵人和国内外客商青睐,但该公司却不像一般厂家那样“顺水推舟”,对其热销产品采取大批量生产、大批量营销方略,而是“逆水行舟”,对其采取“限客经销”术,将其产品销量控制在一定的限额内,让一部分消费者在一定的时间内购不到该产品,使市场对其产品保持一种“渴望”状态。结果,“限客经销”奏奇效,其产品一面世就供不应求。 俗话说得好:“物以稀为贵。”“限客经销”术正是利用了人们普遍存在的这种“稀贵”心理,通过“限客经销”使该产品在市场上始终保持一种“稀缺”的紧俏状态,使消费者对该产品始终有种“新鲜感”,并由此而对其产生一种“先购为快”的心理,以激起消费者强烈的购买欲。此“限客经销”术,实在高明! “Limited customer distribution” is a high-tech company. All kinds of gold jewellery and pearl necklaces produced by the United States’s Silang Jewelry Co., Ltd. are highly favored by upper class social elites and domestic and foreign merchants for their high purity, new style and fine craftsmanship. The company is not like the general manufacturers, “shunting the boat”, its hot products to adopt mass production, high-volume marketing strategy, but “reverse the boat”, to its “limited passenger distribution” technique, will control the sales of its products in a certain Within the limits, some consumers can not purchase the product within a certain period of time, so that the market maintains a “desire” state for its products. As a result, “Limited Customer Distribution” played wonders and its products were in short supply on the first hand. As the saying goes: “Things are scarce.” “Limited customer distribution” is the use of people’s ubiquitous “rare” mentality, through “limited customer distribution” so that the product will always remain in the market The “scarcity” of tight-sightedness makes consumers always have a “freshness” in the product, which in turn creates a “first-come-for-sale” mentality that inspires consumers’ strong desire to purchase. This “limited customer distribution” technique is really brilliant!