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随着小微企业在企业总数中的比例不断增加,成长性强,成为促进经济增长、提供就业机会、激活市场竞争的重要力量。在小微企业发展的近几年里,其凸显的问题也日益暴露,特别是品牌建设的不合理为各类企业所产生的影响是不可估量的,基于此点之上,选择科学的品牌建设原则与途径,提升自己的竞争力,发挥竞争优势,对于小微企业而言具有重要意义。
As the proportion of small and micro enterprises in the total number of enterprises continues to increase and their growth is strong, they have become an important force in promoting economic growth, providing employment opportunities and activating market competition. In the recent years of the development of small and micro enterprises, the prominent problems have also become increasingly exposed. In particular, the unreasonable influence of brand building on all kinds of enterprises is immeasurable. Based on this point, the scientific brand building Principles and ways to enhance their competitiveness and give play to their competitive advantages are of great significance to small and micro enterprises.