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媒体之间的融合是传统媒体未来发展的一条必经之路,随着智能手机,平板电脑等一系列新兴电子产品井喷式的问世,传统媒体将面对诸多困难和考验,如何能够顺利的解决这些难题则需要向后起之秀的自媒体学习积累相关经验。自媒体是以普通大众作为主导的一种信息传播方式,将大家熟悉的“由点及面”的传播,转化成“由点到点”这样一种新形势下的对等传播方式。这也就意味着每一个人都可以在独立的条件下获得消息并依照自我想法做出相应的判断。要想做到真正的媒体融合,传统媒体不仅要学习自媒体的先进理念,更要学习自媒体的运行机制,避免二者之间同质化的发展。
The convergence between media is a necessary step for the future development of traditional media. With the advent of a series of emerging electronic products such as smart phones and tablet computers, the traditional media will face many difficulties and tests and how to solve the problem smoothly These challenges require the accumulation of relevant experience from the media as a rising star. Self-media is a kind of information dissemination mode dominated by the general public. It transforms the well-known spread of “from point to area” into the equal transmission under the new situation of “from point to point” the way. This means that everyone can get the message under independent conditions and make their own judgments based on their own thoughts. To achieve true media convergence, traditional media should not only learn advanced concepts from the media, but also learn from the operating mechanism of the media and avoid the development of homogeneity between the two.