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特色化的包装包含着外在包装和内在包装这两方面。外在包装即是频道标识、频道形象片、栏目片头、片花;内在包装则是寓于栏目之中的主持人的风格气质,背景与节目内容的搭配,字幕、音乐、声效的烘托等。使外在包装和内在包装达到完美统一,具有特色,这是频道成功的重要因素,是值得电视人认真思考和不断实践的问题。 外在包装的三个功能 一是识别功能。主要是利用一些技术手段,制作出具有本土特色的标识和符合频道定位的形象宣传片、间隔片花,贯穿在频道的整体播出之中,让观众看到特色鲜明的形象,听到与众不同的声音就立刻识别出是什么频道。
Characterized packaging contains the external packaging and internal packaging of these two aspects. External packaging is the channel logo, channel image film, part titles, film flowers; inner packaging is located in the column among the host style, background and program content with subtitles, music, sound effects of contrast. The perfect combination of external packaging and inner packaging, has its own characteristics, which is an important factor in the success of the channel. It is worthwhile to think seriously and keep practicing on television. One of the three functions of external packaging is recognition function. Mainly the use of some technical means to produce a local identity with the logo and channel positioning in line with the image of the video, the interval between flowers, throughout the channel broadcast in the whole, so that the audience see the distinctive image, to hear the difference The sound immediately identified what channel.