1建立信息采集系统的意义《中华人民共和国种子法》颁布与实施以来,我国主要农作物新品种的培育和推广工作得到了飞速发展,而产品的同质化也越来越明显。因此,正确细分市场,准确把握市场信息,成为营销成败的关键。种业营销进入精准化时代,精准化营销来源于精准信息的采集,由于县级经销商和 1 The Significance of Establishing Information Collection System Since the promulgation and implementation of the “Seeds Law of the People’s Republic of China”, the cultivation and promotion of new varieties of main crops in our country have been rapidly developed, and the homogenization of products has become more and more obvious. Therefore, the correct market segments, accurate grasp of market information, become the key to marketing success. Seed marketing into the era of precision, precision marketing from accurate information collection, as the county-level distributors and