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随着市场经营模式的竞争加剧，企业形象及产品品牌规划的重要性日渐为经营者所认知和重视。在企业经营管理战略中，对广告的策略要求也随之严谨提升。然而品牌价值的积累并非一朝一夕，有效的广告必然能促进销售，达到巩固消费者对品牌的忠诚度，占领市场销售份额，提高品牌知
With the intensified competition in the market management mode, the importance of corporate image and product brand planning has become increasingly recognized and valued by operators. In the business management strategy, the strategic requirements for advertising will also be strictly promoted. However, the accumulation of brand value is not overnight, effective advertising will certainly be able to promote sales, to consolidate consumer loyalty to the brand, occupy the market share of sales, improve brand awareness